The developers of WordPress themes and plugins would benefit immensely by creating good quality demos of their creations. A good demo is the best way to present a preview of the software to potential customers. For showcasing a high-quality product, such previews are often the preferred tools for stimulating interest among the users. Also, the demo works as a sounding board for the developer, who can get feedback and handle queries based on the demo product. Thus, a good demo can help immensely in creating a WordPress theme or plugin which is in tune with the current demands of the customer and relatively free of bugs.
The five essential points that you should keep in mind while creating a good demo are discussed below.
Use a Demo Builder
After you have created a WordPress theme or plugin, you need to create a live demo of the software. This may be bone in two ways – through a multi-access website and install the created software, or, by using a demo builder. These demo builders offer trial user accounts with expiry time for users to try out the new product. You only need to create the multisite network access, install and configure the demo builder and add a registration for users.
Create Hype for Higher Returns
Your existing email list of customers is a good place to start an awareness campaign about your product. Before actually completing the product, the hype you create will work as an added incentive for the prospective customers. Also, the customers come to know about your latest offering through the promotion of your demo site. A proper and descriptive email campaign is often the key to ultimately selling higher copies of the WordPress theme or plugin.
Offer a Sneak Peek only During Demos
The whole idea behind creating a demo for your product or theme is to offer the prospective customer a taste or feel. Your demo should ideally whet the user’s appetite and make him want to experience more of the product. Developers use the ‘sandbox’ for such purposes. These test sites are spaces within your servers that offer the users full access to the WordPress theme or plugin for a limited period only.
Present a Beautifully-Designed Signup Page
The signup page for accessing your newly-created WordPress theme or plugin should be both attractive and easy-to-fill for the user. Apart from collecting data about genuinely interested users, the ideal sign-up form allows access with minimum hassle to the user. In such case, the customer is also pleased with what is often their first interaction with your business. The signup page should be properly designed in a simple, elegant manner. The number of fields should be kept at a minimum and a single-column field design with attractive visuals is the ideal choice.
Implement a Call-To-Action (CTA) Strategy
The actual conversion process starts after the customer is interested in your new WordPress theme or plugin. A good plan is to implement a CTA strategy, which is often an actionable button or link. The customer starts the process of becoming a subscriber by clicking on these. The statistics show that the clicks on a product whose promotional e-mailer contained a single CTA increased by 371% and its sales by a whopping 1,617%. The buttons are an important visual aid and need to be color-coordinated and shapely. The location where you place them on the screen is also important. Statistically, 47% of the websites have prominent CTA buttons which are noticed by users in less than three seconds.
To conclude, the demo usage of a newly-created WordPress theme or plugin will be beneficial for both the customer and developer. The points mentioned above will go a long way in making the product visible to the prospective user and ultimately results in better revenues.