This is a guest post by Ashley Jane Brookes of HootSuite, the social media dashboard. Follow her on Twitter @ashjbee.

Social media

Social media is no longer in its infancy and is no longer an optional task for businesses and brands. Indeed, building and engaging with audiences on established social networks is now a key part of business interaction. So, as social media grows into its awkward teenage years, the next step is for these companies to understand not only how to use it, but also how to derive value from it.

There is no set-in-stone standard for social media measurement, but various guidelines for unique business cases can show how social media benefits an organization by solving problems across departments, from recruiting to promotion. So much of social media measurement is hinged on social-specific statistics that vary by individual network, i.e.: Likes, … Read More »