Top WooCommerce Email Marketing Integrations: Automate Campaigns and Boost Conversions

Email marketing remains one of the highest-performing channels for eCommerce, especially when combined with the power of automation. For WooCommerce store owners, using the right WooCommerce Email Marketing Integrations ensures seamless connectivity with powerful platforms that help deliver timely, relevant, and personalized messages. This approach turns browsers into buyers and one-time shoppers into lifelong customers.

Whether you’re looking to send post-purchase thank-you notes, recover abandoned carts, or create product-based email funnels, integrating WooCommerce with a robust email marketing tool makes it all possible—and scalable.

In this guide, we explore the most popular email marketing platforms for WooCommerce, showcasing what each one offers and how it can fit your store’s unique automation needs.

How Email Marketing Integrates with WooCommerce

The key to successful email marketing lies in data-driven automation—and that’s exactly what WooCommerce integrations enable. When your store and email platform are synced:

• New customers are automatically added to your mailing list
• Order data, cart behavior, and product interactions are available for segmentation
• Triggers can fire instantly when specific actions occur (purchase, registration, abandonment)
• Campaigns can dynamically adjust based on customer behavior and preferences

Most tools offer either:

• Official WooCommerce plugins for direct integration
• API or webhook connectors via tools like Zapier, Make, or in-house connectors
• Built-in support for syncing orders, products, and customers in real time

Now, let’s break down the top email marketing integrations for WooCommerce.

1. Mailchimp

Mailchimp is one of the most widely used email platforms, and its WooCommerce integration helps store owners run targeted campaigns with ease.

Key Use Cases:

• Tag contacts based on products purchased, spend thresholds, or categories
• Automated campaigns such as abandoned cart, welcome series, and product recommendations
• Behavior-based segmentation that tracks purchase history and site activity
• A/B testing for subject lines, send times, and content performance
• Product retargeting ads across Facebook and Instagram via Mailchimp

Ideal For: Beginners and small-to-medium stores looking for a balance of usability and power.

2. ActiveCampaign

ActiveCampaign delivers powerful WooCommerce automation capabilities for stores that want more than just email—it’s a full customer experience automation (CXA) platform.

Key Use Cases:

• Launch email automations when specific products are purchased
• Trigger sequences based on customer LTV, purchase frequency, or tags
• Use dynamic content to personalize emails with customer and product data
• Combine email + SMS automation for re-engagement campaigns
• Integrate with CRM tools to bridge the gap between sales and support

Ideal For: Stores ready to scale with advanced automations and multichannel strategies.

3. ConvertKit

ConvertKit is a creator-friendly email marketing platform that integrates seamlessly with WooCommerce, especially for those selling digital products, memberships, or coaching services.

Key Use Cases:

• Automatically add customers to specific sequences or automations post-purchase
• Tag users based on product categories or order frequency
• Trigger workflows for email courses, upsell offers, or loyalty programs
• Segment audiences using conditional tags and purchase data
• Build custom automations using ConvertKit’s visual flow builder

Ideal For: Content creators, educators, and digital entrepreneurs selling via WooCommerce.

4. Klaviyo

Klaviyo is purpose-built for eCommerce, offering robust WooCommerce integration and unmatched segmentation capabilities.

Key Use Cases:

• Sync customer and order data in real time for dynamic segmentation
• Trigger flows for abandoned carts, win-backs, birthday offers, and more
• Predictive analytics for expected next purchase, churn risk, and LTV
• Personalized product recommendations in email campaigns
• Multi-channel messaging with integrated SMS and push notifications

Ideal For: High-volume stores and data-driven marketers who want full control over targeting.

5. MailerLite

MailerLite is a simple and affordable platform that still delivers powerful email marketing automation—making it a smart choice for WooCommerce startups and growing stores.

Key Use Cases:

• Sync WooCommerce customers to email lists automatically
• Trigger workflows based on purchases, abandoned carts, or sign-ups
• Use product-specific content blocks in email templates
• Track revenue attribution from email campaigns
• Easily design campaigns with drag-and-drop editors and custom segments

Ideal For: Budget-conscious stores needing essential automation without complexity.

6. Sendinblue (Brevo)

Sendinblue, now known as Brevo, offers a suite of email, SMS, and chat tools that integrate directly with WooCommerce for a multi-channel communication strategy.

Key Use Cases:

• Real-time sync of customers and orders from WooCommerce
• Send abandoned cart emails, transactional messages, and newsletters
• Combine SMS and email automation in unified workflows
• Use heatmaps and click reports to optimize email design
• Utilize Sendinblue’s CRM tools to manage contact relationships

Ideal For: Businesses looking for an all-in-one solution covering email, SMS, and CRM.

7. Drip

Drip is a powerful eCommerce CRM and email platform that offers deep WooCommerce integration tailored to stores focused on automation and conversions.

Key Use Cases:

• Use purchase behavior to trigger high-converting campaigns
• Create product series workflows (e.g., pre-launch, bundles, cross-sells)
• Tag customers based on interactions and browsing behavior
• Send personalized content using dynamic email blocks
• Track revenue and ROI directly from email flows

Ideal For: Conversion-focused brands and marketers wanting granular control over email performance.

8. GetResponse

GetResponse offers a one-click integration with WooCommerce and includes features that go beyond email—like landing pages, popups, and webinars.

Key Use Cases:

• Sync WooCommerce products and customers into email automation
• Trigger campaigns based on customer segments and purchase triggers
• Use eCommerce-specific templates for promotions, cart recovery, and reviews
• Web push notifications to re-engage visitors outside email
• Track revenue and campaign effectiveness via eCommerce analytics

Ideal For: Stores that want marketing tools bundled with email in one dashboard.

How to Choose the Right Email Marketing Tool for WooCommerce

When selecting your email marketing integration, consider the following:

• Automation Needs: Do you need simple follow-ups or complex multi-step sequences?
• Segmentation Power: Can it segment by products, categories, order frequency?
• Ease of Use: Visual builders vs code-heavy platforms
• Budget: Some platforms scale well for startups; others target enterprise needs
• Feature Set: SMS, CRM, landing pages, predictive analytics

Automate and Personalize Your Email Strategy

Email marketing is no longer just about sending newsletters. With the right WooCommerce integration, you can automate every touchpoint—from welcome emails to post-purchase follow-ups and re-engagement campaigns. The result? Higher conversions, stronger customer loyalty, and less manual effort.

Need Help Connecting Your Email Platform to WooCommerce?

At Wbcom Designs, we help WooCommerce store owners integrate and automate their email marketing strategy. Whether you’re using Mailchimp, Klaviyo, or ActiveCampaign, our team can set up advanced workflows tailored to your store’s goals.
Explore Our WooCommerce Development Services »

Contact us today to build an email automation strategy that drives growth.