Varun Dubey · Founder, Wbcom Designs
Plugin engineering.
Enterprise AI.
16 years on WordPress.
Wbcom Designs builds BuddyNext, the self-hosted community engine for WordPress, plus 13 more plugins and themes. And enterprise AI workflows.
Every touchpoint your product hits
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Infrastructure
Cloud servers, CDN, edge runtime, observability, cost ops. Cloudways, AWS, Cloudflare, custom deployments.
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Web engineering
WordPress and BuddyPress at the core. Laravel and Astro when the work fits. Headless when it earns it.
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Growth + SEO
Technical SEO, content systems, schema, Core Web Vitals, GSC + GA4. Numbers that move, not vanity metrics.
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Automation
Marketing automation, sales ops, content pipelines, ticket triage. Glue code between everything you already pay for.
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AI in the loop
Custom Claude and OpenAI workflows. RAG, agents, codegen, support deflection. AI as a teammate, not a demo.
What I’m thinking about
- AI & Tools
Designers Are Prototyping in Code With Claude Instead of Figma: What a WordPress Design Studio Should Try
Designers are moving prototyping into code with Claude while Figma documents the bridge back. What each vendor says, where each fits a WordPress project, and a …
- AI & Tools
Running Several AI Coding Agents Without Hitting the Wall: How an Agency Plans Around Usage Limits
How to run several AI coding agents without hitting your usage limit: which limits exist, what burns them, and the routing and context rules our agency plans ar…
- AI & Tools
Claude Opus 5.5 for WordPress Plugin Work: What We Know
What Anthropic’s docs say about Claude Opus 5.5, how our team routes plugin work between Opus and Sonnet, what changes for API users, and a ten-ticket test you …
- AI & Tools
Claude Code Skills That Stay Small: What Goes in SKILL.md, What Goes in references/, and Why Oversized Skills Hurt
How a Claude Code skill actually loads, what belongs in SKILL.md versus references, how to write a description that triggers, why oversized skills hurt after co…
In-house brands you might already use
BuddyNext The self-hosted community engine for WordPress -
BuddyX Free community theme, Pro when you outgrow it -
Reign Premium community theme. Add pieces, build anything -
Jetonomy Community forum and Q&A for WordPress -
Eventonomy Events and RSVPs for WordPress communities -
Learnomy Courses and learning communities on WordPress -
Listora Directories and listings your members can browse -
SnipShare Code sharing built for developer communities -
WB Ad Manager Ad placements that turn traffic into revenue -
WP Career Board A job board your community actually uses -
WP Sell Services Sell services with offers, orders, and payouts -
MediaVerse Photos, video, and media albums for members -
WB Gamification Points, badges, and rewards that keep members active -
Product Roadmap Public roadmaps with voting your users trust - WP Pioneer WordPress tutorials and how-to guides
- Wbcom Designs The studio behind every product here
What the studio is in this week
- Building BuddyNext, the self-hosted community engine for WordPress
- Writing AI-assisted WordPress + Laravel workflows from a small team
- Thinking about Where AI actually earns its place in a small studio