Varun Dubey · Founder, Wbcom Designs
Plugin engineering.
Enterprise AI.
16 years on WordPress.
Wbcom Designs builds BuddyNext, the self-hosted community engine for WordPress, plus 13 more plugins and themes. And enterprise AI workflows.
Every touchpoint your product hits
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Infrastructure
Cloud servers, CDN, edge runtime, observability, cost ops. Cloudways, AWS, Cloudflare, custom deployments.
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Web engineering
WordPress and BuddyPress at the core. Laravel and Astro when the work fits. Headless when it earns it.
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Growth + SEO
Technical SEO, content systems, schema, Core Web Vitals, GSC + GA4. Numbers that move, not vanity metrics.
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Automation
Marketing automation, sales ops, content pipelines, ticket triage. Glue code between everything you already pay for.
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AI in the loop
Custom Claude and OpenAI workflows. RAG, agents, codegen, support deflection. AI as a teammate, not a demo.
What I’m thinking about
- AI & Tools
Claude Code Hooks vs CLAUDE.md: What We Moved From Rules Into Hooks
A written rule lost to a louder instruction and two commits shipped. Hooks versus CLAUDE.md: what goes where, matcher and exit-code traps, and how to test a hoo…
- AI & Tools
Claude Fable 5.2 for WordPress Plugin Work: What We Know
What Anthropic says about Claude Fable 5.2, a third-party score, how our team routes plugin work between models, the data retention catch, and a ten-ticket test…
- AI & Tools
Claude Code settings.local.json and Secrets: What Belongs There and What Never Should
Claude Code saves “don’t ask again” approvals in settings.local.json, secrets included. What the reports found, what the docs say, and the setup and audit we ru…
- AI & Tools
Designers Are Prototyping in Code With Claude Instead of Figma: What a WordPress Design Studio Should Try
Designers are moving prototyping into code with Claude while Figma documents the bridge back. What each vendor says, where each fits a WordPress project, and a …
In-house brands you might already use
BuddyNext The self-hosted community engine for WordPress -
BuddyX Free community theme, Pro when you outgrow it -
Reign Premium community theme. Add pieces, build anything -
Jetonomy Community forum and Q&A for WordPress -
Eventonomy Events and RSVPs for WordPress communities -
Learnomy Courses and learning communities on WordPress -
Listora Directories and listings your members can browse -
SnipShare Code sharing built for developer communities -
WB Ad Manager Ad placements that turn traffic into revenue -
WP Career Board A job board your community actually uses -
WP Sell Services Sell services with offers, orders, and payouts -
MediaVerse Photos, video, and media albums for members -
WB Gamification Points, badges, and rewards that keep members active -
Product Roadmap Public roadmaps with voting your users trust - WP Pioneer WordPress tutorials and how-to guides
- Wbcom Designs The studio behind every product here
What the studio is in this week
- Building BuddyNext, the self-hosted community engine for WordPress
- Writing AI-assisted WordPress + Laravel workflows from a small team
- Thinking about Where AI actually earns its place in a small studio