Varun Dubey · Founder, Wbcom Designs
Plugin engineering.
Enterprise AI.
16 years on WordPress.
Wbcom Designs builds BuddyNext, the self-hosted community engine for WordPress, plus 13 more plugins and themes. And enterprise AI workflows.
Every touchpoint your product hits
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Infrastructure
Cloud servers, CDN, edge runtime, observability, cost ops. Cloudways, AWS, Cloudflare, custom deployments.
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Web engineering
WordPress and BuddyPress at the core. Laravel and Astro when the work fits. Headless when it earns it.
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Growth + SEO
Technical SEO, content systems, schema, Core Web Vitals, GSC + GA4. Numbers that move, not vanity metrics.
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Automation
Marketing automation, sales ops, content pipelines, ticket triage. Glue code between everything you already pay for.
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AI in the loop
Custom Claude and OpenAI workflows. RAG, agents, codegen, support deflection. AI as a teammate, not a demo.
What I’m thinking about
- AI & Tools
Stop Prompting, Start Orchestrating: What a Year of AI Agents Changed in Our WordPress Agency
A year ago AI was autocomplete and a chat box. Now agents plan, edit, test, and verify across the whole agency. Here is what a year of AI agents actually change…
- Business & Agency
Keep Complaining or Keep Growing: The Quiet Mindset That Decides a Career
Two people get the same tools, pay, clients, and problems. Years later one has grown and one is stuck in the same spot. The gap was never skill. It was mindset.…
- Wbcom Designs
Cleaning 60+ WordPress Installs on a Fully-Infected WHM Server
A WHM server with 22 cPanel accounts and 60+ WordPress installs, infected with a self-reinfecting backdoor that kept coming back after every clean. Here is what…
- Business & Agency
The LMS Features Everyone Charges For, and Why Learnomy Gives Them Away Free
Payments, certificates, team training, an API: the features other WordPress LMS plugins charge for are exactly what Learnomy ships free. Why that generous free …
In-house brands you might already use
BuddyNext The self-hosted community engine for WordPress -
BuddyX Free community theme, Pro when you outgrow it -
Reign Premium community theme. Add pieces, build anything -
Jetonomy Community forum and Q&A for WordPress -
Eventonomy Events and RSVPs for WordPress communities -
Learnomy Courses and learning communities on WordPress -
Listora Directories and listings your members can browse -
SnipShare Code sharing built for developer communities -
WB Ad Manager Ad placements that turn traffic into revenue -
WP Career Board A job board your community actually uses -
WP Sell Services Sell services with offers, orders, and payouts -
MediaVerse Photos, video, and media albums for members -
WB Gamification Points, badges, and rewards that keep members active -
Product Roadmap Public roadmaps with voting your users trust - WP Pioneer WordPress tutorials and how-to guides
- Wbcom Designs The studio behind every product here
What the studio is in this week
- Building BuddyNext, the self-hosted community engine for WordPress
- Writing AI-assisted WordPress + Laravel workflows from a small team
- Thinking about Where AI actually earns its place in a small studio