Varun Dubey · Founder, Wbcom Designs
Plugin engineering.
Enterprise AI.
16 years on WordPress.
Wbcom Designs builds BuddyNext, the self-hosted community engine for WordPress, plus 13 more plugins and themes. And enterprise AI workflows.
Every touchpoint your product hits
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Infrastructure
Cloud servers, CDN, edge runtime, observability, cost ops. Cloudways, AWS, Cloudflare, custom deployments.
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Web engineering
WordPress and BuddyPress at the core. Laravel and Astro when the work fits. Headless when it earns it.
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Growth + SEO
Technical SEO, content systems, schema, Core Web Vitals, GSC + GA4. Numbers that move, not vanity metrics.
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Automation
Marketing automation, sales ops, content pipelines, ticket triage. Glue code between everything you already pay for.
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AI in the loop
Custom Claude and OpenAI workflows. RAG, agents, codegen, support deflection. AI as a teammate, not a demo.
What I’m thinking about
- AI & Tools
The Claude Code Skills Library That Runs Our Agency
A department-by-department tour of the Claude Code skills library we run our agency on: what each skill does, what still needs a person, and how we keep it gove…
- Business & Agency
Don’t Marry a Plugin or Theme: Start From Your Business Flow
Stop bending your business to fit a plugin or theme. Map your flow first, use proven products for generic parts, and hire a developer for the gaps and your edge…
- AI & Tools
From Proposal to Delivery: The MCP Servers That Run Our Agency
One client project followed from proposal to final delivery, with the Claude Code MCP servers and skills we use at each of ten stages, what each replaced, and t…
- Business & Agency
We Moved Five WordPress Sites to EmDash the Week 1.0 Shipped
Five of our WordPress content sites now run on EmDash 1.0.1. Here is what the move took, what the upgrade broke, how read replication fixed it, and which sites …
In-house brands you might already use
BuddyNext The self-hosted community engine for WordPress -
BuddyX Free community theme, Pro when you outgrow it -
Reign Premium community theme. Add pieces, build anything -
Jetonomy Community forum and Q&A for WordPress -
Eventonomy Events and RSVPs for WordPress communities -
Learnomy Courses and learning communities on WordPress -
Listora Directories and listings your members can browse -
SnipShare Code sharing built for developer communities -
WB Ad Manager Ad placements that turn traffic into revenue -
WP Career Board A job board your community actually uses -
WP Sell Services Sell services with offers, orders, and payouts -
MediaVerse Photos, video, and media albums for members -
WB Gamification Points, badges, and rewards that keep members active -
Product Roadmap Public roadmaps with voting your users trust - WP Pioneer WordPress tutorials and how-to guides
- Wbcom Designs The studio behind every product here
What the studio is in this week
- Building BuddyNext, the self-hosted community engine for WordPress
- Writing AI-assisted WordPress + Laravel workflows from a small team
- Thinking about Where AI actually earns its place in a small studio