Varun Dubey · Founder, Wbcom Designs
Plugin engineering.
Enterprise AI.
16 years on WordPress.
Wbcom Designs builds BuddyNext, the self-hosted community engine for WordPress, plus 13 more plugins and themes. And enterprise AI workflows.
Every touchpoint your product hits
-
Infrastructure
Cloud servers, CDN, edge runtime, observability, cost ops. Cloudways, AWS, Cloudflare, custom deployments.
-
Web engineering
WordPress and BuddyPress at the core. Laravel and Astro when the work fits. Headless when it earns it.
-
Growth + SEO
Technical SEO, content systems, schema, Core Web Vitals, GSC + GA4. Numbers that move, not vanity metrics.
-
Automation
Marketing automation, sales ops, content pipelines, ticket triage. Glue code between everything you already pay for.
-
AI in the loop
Custom Claude and OpenAI workflows. RAG, agents, codegen, support deflection. AI as a teammate, not a demo.
What I’m thinking about
- AI & Tools
Codex vs Claude Code vs Cursor: What We Actually Run, and Why
The honest answer to the codex vs claude code question is not a single winner, and that is the first thing most comparisons get … Read more…
- AI & Tools
The Week AI Coding Agents Grew Up, and the Accountability Bill Arrived
Two things happened in the world of AI coding agents in the same week, and reading them side by side tells you more than … Read more…
- AI & Tools
Who Owns It at 3am: The Real Line Between Vibe Coding and Engineering
There is a fight running through the developer world right now, and on the surface it looks like a fight about tools. One camp … Read more…
- AI & Tools
The Claude Code Config Layer Nobody Uses: Hooks, Plan Mode, and Skills
Everyone argues about models and prompts and then runs Claude Code on defaults. The reliability came from the layer almost nobody configures: plan mode, hooks, …
In-house brands you might already use
BuddyNext The self-hosted community engine for WordPress -
BuddyX Free community theme, Pro when you outgrow it -
Reign Premium community theme. Add pieces, build anything -
Jetonomy Community forum and Q&A for WordPress -
Eventonomy Events and RSVPs for WordPress communities -
Learnomy Courses and learning communities on WordPress -
Listora Directories and listings your members can browse -
SnipShare Code sharing built for developer communities -
WB Ad Manager Ad placements that turn traffic into revenue -
WP Career Board A job board your community actually uses -
WP Sell Services Sell services with offers, orders, and payouts -
MediaVerse Photos, video, and media albums for members -
WB Gamification Points, badges, and rewards that keep members active -
Product Roadmap Public roadmaps with voting your users trust - WP Pioneer WordPress tutorials and how-to guides
- Wbcom Designs The studio behind every product here
What the studio is in this week
- Building BuddyNext, the self-hosted community engine for WordPress
- Writing AI-assisted WordPress + Laravel workflows from a small team
- Thinking about Where AI actually earns its place in a small studio