Varun Dubey · Founder, Wbcom Designs
Plugin engineering.
Enterprise AI.
16 years on WordPress.
Wbcom Designs builds BuddyNext, the self-hosted community engine for WordPress, plus 13 more plugins and themes. And enterprise AI workflows.
Every touchpoint your product hits
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Infrastructure
Cloud servers, CDN, edge runtime, observability, cost ops. Cloudways, AWS, Cloudflare, custom deployments.
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Web engineering
WordPress and BuddyPress at the core. Laravel and Astro when the work fits. Headless when it earns it.
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Growth + SEO
Technical SEO, content systems, schema, Core Web Vitals, GSC + GA4. Numbers that move, not vanity metrics.
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Automation
Marketing automation, sales ops, content pipelines, ticket triage. Glue code between everything you already pay for.
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AI in the loop
Custom Claude and OpenAI workflows. RAG, agents, codegen, support deflection. AI as a teammate, not a demo.
What I’m thinking about
- AI & Tools
Claude Code Skills That Stay Small: What Goes in SKILL.md, What Goes in references/, and Why Oversized Skills Hurt
How a Claude Code skill actually loads, what belongs in SKILL.md versus references, how to write a description that triggers, why oversized skills hurt after co…
- Product Updates
EDD Software Licensing Checks Were Loading Our Store: How We Are Moving Them to a Cloudflare Worker
Every customer site that runs one of our Pro plugins asks our store the same three questions all day. How we found out what that was costing us, what we changed…
- Business & Agency
Headless WordPress With 2,000+ Posts: Why We Stopped Rebuilding the Whole Site on Every Publish
We moved four headless WordPress sites from rebuilding on every publish to rendering the blog on request from a Workers KV cache. Why, how it works, what bit us…
- AI & Tools
Agent Tools Are the New Place Secrets Leak: How We Keep Tokens Out of MCP Configs, Logs and Chat
Three October 2026 reports showed the same pattern: AI agent tooling leaks credentials sideways. Where secrets escape in an agent setup, the rules we run, and a…
In-house brands you might already use
BuddyNext The self-hosted community engine for WordPress -
BuddyX Free community theme, Pro when you outgrow it -
Reign Premium community theme. Add pieces, build anything -
Jetonomy Community forum and Q&A for WordPress -
Eventonomy Events and RSVPs for WordPress communities -
Learnomy Courses and learning communities on WordPress -
Listora Directories and listings your members can browse -
SnipShare Code sharing built for developer communities -
WB Ad Manager Ad placements that turn traffic into revenue -
WP Career Board A job board your community actually uses -
WP Sell Services Sell services with offers, orders, and payouts -
MediaVerse Photos, video, and media albums for members -
WB Gamification Points, badges, and rewards that keep members active -
Product Roadmap Public roadmaps with voting your users trust - WP Pioneer WordPress tutorials and how-to guides
- Wbcom Designs The studio behind every product here
What the studio is in this week
- Building BuddyNext, the self-hosted community engine for WordPress
- Writing AI-assisted WordPress + Laravel workflows from a small team
- Thinking about Where AI actually earns its place in a small studio