About
Sixteen years of building on WordPress.
Varun Dubey runs Wbcom Designs from India. The studio has shipped client work and in-house products since 2009. This page is the long version of who, what, why.
How it started, where it is
- 2009
Wbcom Designs founded
Started building WordPress + BuddyPress sites from India for clients around the world.
- 2013
Reign theme shipped
The first product. A community theme built around BuddyPress for forums, groups, member profiles.
- 2018
BuddyX launched
A free community theme that turned into the most-installed BuddyPress theme on .org.
- 2023
AI work in production
Started shipping Claude and OpenAI workflows in client projects, agency ops, and our own tools.
- 2026
Nine brands in flight
BuddyX, Reign, Jetonomy, MediaVerse, Learnomy, Listora, WP Career Board, WP Pioneer, Wbcom Designs.
Four things we keep coming back to
-
Ship the unsexy part
The boring half of a product is what makes it usable. Migrations, observability, copy edits, the seventh edge case.
-
Code is hospitality
Readable code, sensible defaults, error messages that respect the person reading them.
-
Write what we learn
Every project teaches something. The studio publishes that, even when it makes a previous post wrong.
-
Pick the right stack
WordPress when WordPress fits. Laravel, Astro, AI when they fit better. No religion about tools.