From Heavy Theme to Headless: A Migration Playbook for Business Sites
A buyer-facing playbook for moving a business site from a heavy WordPress theme to headless: when it’s worth it, the five phases in order, realistic timel…
Writing
Notes from inside the studio
WordPress, BuddyPress, Laravel, Astro, AI. Search the archive or filter by topic.
What a Business Website Rebuild Actually Costs in 2026
A practitioner’s honest breakdown of what a business website rebuild actually costs in 2026: the five real cost drivers, defensible ranges across WordPres…
Why Fast Sites Win Bigger Clients: Core Web Vitals as a Sales Advantage
Core Web Vitals as a sales advantage: why fast sites convert better, win bigger clients, and how to turn page-speed data into a client pitch. Proof point: this …
When Your Business Needs Laravel, and When WordPress Is Enough
A practitioner’s decision framework for choosing WordPress, Laravel, or a hybrid build, based on 15+ years shipping both. What each stack does best, a sid…
The App Is Close. Your Site Is Already Most of It.
Four products added mobile app sign-in in 48 hours. The app we are close to shipping is not a separate product: it is your site, your members, your branding, re…
New Features in Days, Fixes in Hours: What a Fast Cycle Actually Looks Like
Four days after a release week that was almost entirely fixes, we shipped 23 more. This time most of it was new features, and one bug report reached eight produ…
Why Our Free WordPress Plugins Aren’t Crippled on Purpose
Most WordPress plugin companies ship a free version that’s deliberately hobbled. We ship the opposite – full features for free, and you only pay whe…
Why Written Rules Do Not Reliably Govern AI Agents
Why a rule written into an AI agent context often fails to hold, what a new benchmark measures, and how we replaced instructions with enforced gates.…
Three Entry Points Every Data Store Needs
Every custom data store needs three entry points: a frontend, an admin screen and a REST API, all built on one shared service layer instead of three.…
A Bug Report Is a Lead, Not a Spec
A bug report hands you one symptom and two hypotheses. How our team replicates first, fixes the whole class of bug, and verifies before closing it.…
The Big-Site Readiness Checklist: 11 Things I Check Before Any List View Ships
I run this 11-point checklist against every list view we ship, because five rows in a demo will never tell you the truth about how it behaves at 2,000.…
Five Releases in a Week, and Almost None of It Was Features
Our team shipped five product releases this week. Almost none of it was features. Here is what real money, currencies and timezones taught us.…