Why the next thing always feels possible now
What it actually feels like when ideas stop being trapped. A note from inside the rhythm of shipping things that sat for years.…
Writing
Notes from inside the studio
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Google Analytics via Claude MCP: A Working Setup for Multi-Site Analytics
Managing GA4 across 10+ properties is slow and repetitive. This setup connects an analytics MCP to Claude so you can query multiple GA4 properties in natural la…
AI Overviews vs Publisher Traffic: What the Data Actually Shows
Research from Ahrefs, Semrush, BrightEdge, and Search Engine Land quantifies the click-through rate impact of Google AI Overviews on publisher traffic by query …
Silent Failures in WordPress Production: 15 Annotated Incidents
Production WordPress fails quietly: Action Scheduler loops, Redis crashes, Cloudflare rules wiped silently, stale cache leaking user data. 15 annotated incident…
AI Didn’t Make Engineering Easier – It Moved the Hard Parts
AI compressed the boilerplate, the syntax lookup, and the refactor mechanics. It did not compress the architectural judgment, the code review signal, or the deb…
Claude Code as an Agency Team Member: Workflows That Stick
Claude Code is not autocomplete and not a chatbot. At Wbcom Designs, after running it across plugin development, support triage, content pipelines, and multi-si…
Pre-Production Plugin Testing: A Workflow That Holds Up at Agency Scale
A 4-stage gate for testing plugin updates across a WordPress agency portfolio: local sandbox, staging clone, canary deploy, and full rollout. Covers wp-env, PHP…
The Multi-Site SEO Stack: GSC + GA4 + SpyFu Through MCP
Running SEO across 10+ WordPress sites without a unified interface turns into tab soup. This walkthrough covers how to connect GSC, GA4, and SpyFu through MCP, …
Why the Builder Crowd Switched From ChatGPT to Claude
The indie founder and dev segment has been migrating from ChatGPT to Claude. This post tracks what changed: model quality on coding tasks, MCP ecosystem adoptio…
WordPress Management at Scale: The 100-Site Tool Stack
Running 100 WordPress sites requires a tool stack that compounds over time. Here is how to layer hosting, update orchestration, monitoring, backups, WP-CLI auto…
The Block Design Contract: Tokens, Primitives, and the Same-Family Rule
The four architectural boundaries, the 3-layer token model, the six component primitives, and the same-family rule that holds 100+ products coherent. Part 2 of …
Shipping and Maintaining Gutenberg Blocks at Portfolio Scale
Deprecations done right, the five drift patterns we catch most, the ux-audit.sh and wp-plugin-qa MCP gates, and the 22-item implementation checklist. Part 3 of …