The App Is Close. Your Site Is Already Most of It.
Four products added mobile app sign-in in 48 hours. The app we are close to shipping is not a separate product: it is your site, your members, your branding, re…
Writing · Business & Agency
Business & Agency
Agency life, client stories, team management, and business insights from running a WordPress agency.
New Features in Days, Fixes in Hours: What a Fast Cycle Actually Looks Like
Four days after a release week that was almost entirely fixes, we shipped 23 more. This time most of it was new features, and one bug report reached eight produ…
Why Our Free WordPress Plugins Aren’t Crippled on Purpose
Most WordPress plugin companies ship a free version that’s deliberately hobbled. We ship the opposite – full features for free, and you only pay whe…
Why Written Rules Do Not Reliably Govern AI Agents
Why a rule written into an AI agent context often fails to hold, what a new benchmark measures, and how we replaced instructions with enforced gates.…
Three Entry Points Every Data Store Needs
Every custom data store needs three entry points: a frontend, an admin screen and a REST API, all built on one shared service layer instead of three.…
A Bug Report Is a Lead, Not a Spec
A bug report hands you one symptom and two hypotheses. How our team replicates first, fixes the whole class of bug, and verifies before closing it.…
The Big-Site Readiness Checklist: 11 Things I Check Before Any List View Ships
I run this 11-point checklist against every list view we ship, because five rows in a demo will never tell you the truth about how it behaves at 2,000.…
Five Releases in a Week, and Almost None of It Was Features
Our team shipped five product releases this week. Almost none of it was features. Here is what real money, currencies and timezones taught us.…
Twelve Products, One Vendor: What Building the Whole Stack In-House Actually Buys You
Most WordPress platforms are assembled from five or six vendors who have never spoken to each other. We spent the last two years building every layer ourselves.…
The Token Bill Comes Due: LLM Cost Guardrails Every Founder Needs
The industry shifted from tokenmaxxing to CFO scrutiny. Anthropic at $47B annualized, a CLI tool claiming 91.8% token savings, and a developer cutting Claude Co…
Ships Are Cheap, Harbors Are Not: Why Distribution Is the Only Moat Left
AI collapsed the cost of building software to near zero. It did not collapse the cost of reaching customers. A decision framework for founders on which distribu…
The Economics of Running an AI-First WordPress Agency
How AI changed our agency P&L line by line: revenue model shifts, API costs, margin math, and what to reinvest when gross margin jumps from 12% to 66%.…