A Bug Report Is a Lead, Not a Spec
A bug report hands you one symptom and two hypotheses. How our team replicates first, fixes the whole class of bug, and verifies before closing it.…
Writing · Business & Agency
Business & Agency
Agency life, client stories, team management, and business insights from running a WordPress agency.
The Big-Site Readiness Checklist: 11 Things I Check Before Any List View Ships
I run this 11-point checklist against every list view we ship, because five rows in a demo will never tell you the truth about how it behaves at 2,000.…
Five Releases in a Week, and Almost None of It Was Features
Our team shipped five product releases this week. Almost none of it was features. Here is what real money, currencies and timezones taught us.…
Twelve Products, One Vendor: What Building the Whole Stack In-House Actually Buys You
Most WordPress platforms are assembled from five or six vendors who have never spoken to each other. We spent the last two years building every layer ourselves.…
The Token Bill Comes Due: LLM Cost Guardrails Every Founder Needs
The industry shifted from tokenmaxxing to CFO scrutiny. Anthropic at $47B annualized, a CLI tool claiming 91.8% token savings, and a developer cutting Claude Co…
Ships Are Cheap, Harbors Are Not: Why Distribution Is the Only Moat Left
AI collapsed the cost of building software to near zero. It did not collapse the cost of reaching customers. A decision framework for founders on which distribu…
The Economics of Running an AI-First WordPress Agency
How AI changed our agency P&L line by line: revenue model shifts, API costs, margin math, and what to reinvest when gross margin jumps from 12% to 66%.…
ChatGPT Projects vs Claude Projects for WordPress Agency Client Management
How ChatGPT Projects and Claude Projects compare for WordPress agency client management: per-client setup, file uploads, team sharing, and context limits.…
Featured Image Automation: The HTML + Playwright Workflow
I switched from DALL-E to HTML templates plus Playwright screenshots for all featured images. Here is the workflow, the code, and why it works better at scale.…
What Clients Ask About AI (And How I Answer): An Agency Owner’s Honest FAQ
The real questions clients ask about AI at our agency – covering cost, code quality, data privacy, chatbots, and why being honest about how we use AI beca…
Model Context Protocol for WordPress Agencies: The Complete Guide
Everything you need to know about MCP for WordPress agencies: what it is, why it matters, and links to every deep-dive post in the cluster.…
AI Overviews vs Publisher Traffic: What the Data Actually Shows
Research from Ahrefs, Semrush, BrightEdge, and Search Engine Land quantifies the click-through rate impact of Google AI Overviews on publisher traffic by query …