A Bad Hire Cost Me More Than Money
I made a hiring mistake that cost me far more than salary – it drained team morale, client trust, and months of my mental energy.…
Writing · Business & Agency
Business & Agency
Agency life, client stories, team management, and business insights from running a WordPress agency.
Remote Team, Global Clients: How We Run a WordPress Agency Across Time Zones
What it actually looks like to run a distributed WordPress agency with global clients — the time zone math, async communication habits, structured handoffs, cul…
AI Agents Are Changing Everything: What Skills Actually Matter in 2026
The Shift Nobody Prepared For I’ve been building WordPress plugins and community platforms for over 15 years. I’ve seen every major shift in web … Read m…
Build a Private Online Community with WordPress
I have built dozens of private online communities — fitness studios, churches, trade associations, professional guilds. Here is what actually works, and what do…
The Hidden Costs of Running a Community Platform (That Nobody Talks About)
An honest breakdown of hosting, moderation, content creation, maintenance, and email costs that come after building an online community. Budget realistically be…
How Our Biggest Client Project Changed How We Work
Our biggest client project was an enterprise community platform combining learning, legal workflows, courses, and community. It permanently changed how we opera…
Thinking About Building a Community Platform? Read This First
Every week, someone reaches out asking me to build them a community platform. Sometimes it is a startup founder who wants to create the … Read more…
The Best Client Conversations Start With ‘Here’s My Problem’ Not ‘Here’s My Feature List’
The best digital projects start with problems, not feature lists. After a decade of building community platforms, here is why ‘my members cannot find each…
How We Help Clients Who Come to Us After a Failed Community Project
At least once a month, someone reaches out with the same story: they spent thousands on a community platform that doesn’t work. Here’s why it happen…
Why We Say No to Clients Who Don’t Know What They Want (And Why That’s Good for Everyone)
I turn down clients regularly. Not because I can be picky, but because taking on the wrong project hurts everyone. Here are the three types of clients we say no…
What I Got Wrong Building WordPress Products
Ten years of building WordPress products and the real mistakes along the way. How we broke the product lifecycle, scattered ourselves across too many small addo…
A Fitness Brand in Sydney, a Church in Ohio, a Trade Group in Lagos, a Consulting Firm in Toronto: 4 Community Stories
Four real community building stories from around the world. A fitness brand in Sydney, a church in Ohio, a trade group in Lagos, and a consulting firm in Toront…