WB Gamification: One Free Engine, Ten Integrations, Every Site You Run
A founder’s look at WB Gamification: why we built one free engine instead of paid add-ons, what you get, the 10 built-in integrations, and the cross-site …
Writing
Notes from inside the studio
WordPress, BuddyPress, Laravel, Astro, AI. Search the archive or filter by topic.
What It Actually Costs to Run a WordPress Plugin Business
A first-person P&L peek from a 13-year WordPress agency shipping plugins like Listora, BuddyX, and Reign. The hosting, AI, support, marketing, and hidden c…
The WordPress directory plugin I kept failing to recommend, so I built one
An honest note on why I built Listora: a usability-first WordPress directory plugin. The tradeoffs I made on listing types, maps, schema, and the free vs Pro bo…
Why the next thing always feels possible now
What it actually feels like when ideas stop being trapped. A note from inside the rhythm of shipping things that sat for years.…
Google Analytics via Claude MCP: A Working Setup for Multi-Site Analytics
Managing GA4 across 10+ properties is slow and repetitive. This setup connects an analytics MCP to Claude so you can query multiple GA4 properties in natural la…
AI Overviews vs Publisher Traffic: What the Data Actually Shows
Research from Ahrefs, Semrush, BrightEdge, and Search Engine Land quantifies the click-through rate impact of Google AI Overviews on publisher traffic by query …
Silent Failures in WordPress Production: 15 Annotated Incidents
Production WordPress fails quietly: Action Scheduler loops, Redis crashes, Cloudflare rules wiped silently, stale cache leaking user data. 15 annotated incident…
AI Didn’t Make Engineering Easier – It Moved the Hard Parts
AI compressed the boilerplate, the syntax lookup, and the refactor mechanics. It did not compress the architectural judgment, the code review signal, or the deb…
Claude Code as an Agency Team Member: Workflows That Stick
Claude Code is not autocomplete and not a chatbot. At Wbcom Designs, after running it across plugin development, support triage, content pipelines, and multi-si…
Pre-Production Plugin Testing: A Workflow That Holds Up at Agency Scale
A 4-stage gate for testing plugin updates across a WordPress agency portfolio: local sandbox, staging clone, canary deploy, and full rollout. Covers wp-env, PHP…
The Multi-Site SEO Stack: GSC + GA4 + SpyFu Through MCP
Running SEO across 10+ WordPress sites without a unified interface turns into tab soup. This walkthrough covers how to connect GSC, GA4, and SpyFu through MCP, …
Why the Builder Crowd Switched From ChatGPT to Claude
The indie founder and dev segment has been migrating from ChatGPT to Claude. This post tracks what changed: model quality on coding tasks, MCP ecosystem adoptio…