7 Best Marketing Automation Tools

Digital marketing has become extremely popular these days. Today, digital marketing is all about promoting the brands on your website and across social media platforms. However, for doing all that, you would need a very good marketing automation tool.

There are plenty of marketing automation tools which are available in the market but you need to choose the right tool for your website which will allow you to enhance your business. Today we are sharing with you some of the best marketing automation tools which are not only affordable but are also quite easy to use.

#1 Marketo

Marketo is one of the most famous marketing automation tools. This is because it is one of the most equipped tools which has a lot of features. These features will not only help marketers to manage their email campaigns but will also provide excellent support to the salesman team.

Marketo has its own marketplace call launch points which have a lot of integrations. It is mainly meant for companies who wish to make use of this tool and go beyond the basic marketing automation. Marketo is not extremely expensive. However, it is not very cheap either.
If you are a beginner, then this tool is definitely a very good tool for you. It also has advanced functionalities which can be used for large scale business.


#2 Eloqua

Eloqua is an exceptional tool which can be used to provide a lot of services to the users. It comes at a very good price. One of the most important features of this tool is its customer support. Its spend a lot of time in teaching the customers how exactly to use this product.

Eloqua has a very good marketplace which is filled with integrations. It is good for beginners as well as for advanced developers. You will get a lot of guidance from the technicians. Eloqua comes with tight CRM integration. It has a very active knowledge base which can be extremely useful for beginners. The price is also quite good compared to the features it provides.


# 3 Customer.io

Customer.io is an extremely flexible tool which will allow you to do whatever you wish to do with the utmost ease.Customer.io provides you with personal customer support which gives you step by step instruction regarding how exactly you are going to use the tool. The UI is lightweight and extremely fast.

Customer.io is a relatively new tool but it is growing very fast. It is basically meant to trigger emails based on various events. This tool is used by companies who are about to start a marketing automation business. Customer.io provides its users with an extremely light-weight user interface. It is also good for companies who wish to add more functions to their existing website.


#4 Constant Contact

Constant Contact is extremely reputed for its email marketing tool. It is basically meant for small business and can provide basic functionalities to your website. Constant Contact is extremely good for beginners and is also quite easy to use. It can even be used by non-technical users without any problem.

Constant Contact has an extremely affordable price. it is used by small business owners who wish to start a business in a short while. This does not have a lot of advanced functionalities but it has all the basic functionalities. The customer service is very good and will provide you with step by step instruction regarding how to deal with the tool. Another important feature of this tool is that it is extremely lightweight and fast.


#5 ExactTarget

ExactTarget is quite a fascinating tool for automation marketing. One of the most important features of this tool is that it facilitates target communication over marketing channel. Most marketing automation tools mainly focus on email marketing but this tool can go beyond that.

ExactTarget provides Android support and CRM integration. It is extremely good for B2C companies and is about to become one of the most widely used tools in the near future. ExactTarget allows you to connect with your customers quickly and easily. Some of the important features of ExactTarget are that it provides automation solution, delivery tools, A/B testing, lead capture and drag and drop segmentation. Other features include email marketing, prebuilt templates and themes, etc.


#6 UserFox

UserFox is a very useful market automation tool which has quite a number of functionalities. It has some of the best features which makes it quite popular. UserFox has an extremely lightweight user interface which can be used to trigger emails based on various important events. This tool is absolutely out of the box and will allow you to customise it in whichever way you wish to. You can use the drag and drop builder for customization.

UserFox comes with different integrations and it is definitely going to be the product for the recent future. It is basically a software-as-a-service product which allows the companies to design personalised trigger-based emails. Over time, it has become extremely popular and has succeeded in meeting the expectations of its customers.


#7 ActiveCampaign

ActiveCampaign is an extremely popular marketing automation tool which is basically an all-in-one email marketing solution. It is basically meant for small scale business who do not have a huge capital to invest in marketing tools. ActiveCampaign is packed with features and is also not very expensive. The small scale businesses can take advantage of this and grow their business.

Using this tool, you will be able to send highly customised emails to people automatically at regular intervals. These emails will keep your viewers engaged and will help to convert those viewers to subscribers. You will also receive detailed user behaviour and data of the people who are visiting your website regularly. ActiveCampaign has a high email delivery rate. Around 93% of its email is delivered properly.


What other tools do you suggest?

These are few of the most widely used marketing tools which are being used by thousands of websites around us. These tools are packed with features and will help to promote your business. What other marketing automation tool would you like to recommend to the users?

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Varun Dubey