Written by Are you looking for the best WordPress analytics plugins in 2024? Do you want to see how many visitors you get each day, where they came from, and what pages they visited?
There are tons of great WordPress analytics plugins available today, but not all of them are worth using. In fact, most of them suck.
I’ve tested dozens of these plugins over the years, and here are the ones that work well and provide useful data. These are the best WordPress analytics plugins that will help you track your website traffic and conversions in 2024.
What is a WordPress analytic plugin?
A WordPress analytics plugin is an extension or add-on for WordPress that helps you monitor your site’s performance. It can be used to:
- Track visitor behavior on your site
- Analyze user engagement with content
- Measure conversion rates
- See which posts are getting more views than others
- And much more!
What to look for in a good WordPress analytic plugin?
Here are some things to consider when choosing a WordPress analytics plugin:
- Is it easy to install?
- Does it have a free version?
- How does it compare to other similar products?
- Can I use it with my current theme?
- Are there any known issues?
- Do you need to pay extra for premium features?
If you’re looking for something simple, then check out our list of the best WordPress analytics plugins.
If you’re looking for something more advanced, then read on.
The Best WordPress Analytics Plugins in 2024
Given below are the best WordPress analytics plug-ins that you should try if you’re looking for a robust solution.
Google Analytics
Google Analytics is one of the most popular web analytics tools on the market. It provides detailed information about your site’s traffic, including where people come from, what devices they use, and what actions (like clicks) they take while visiting your site.
It also allows you to create custom reports so you can analyze your data further. You can even export this data into Excel or CSV files.
You can easily set up Google Analytics by installing their plugin on your site. Once installed, you’ll be able to view real-time stats like pageviews, bounce rate, time spent on a page, etc.
Price: Free
MonsterInsights
MonsterInsights is another excellent tool for tracking your site’s performance. This plugin has been around since 2007, making it one of the oldest solutions on the market.
Like Google Analytics, MonsterInsights offers a lot of features, including:
- Visitor statistics
- Pageview analysis
- Social media integration
- Custom reports
- Mobile app reporting
- Real-time alerts
This plugin works with both WordPress and Joomla CMSs.
Price: $99.50 for one site
Heap
Heap is a powerful WordPress analytics platform that lets you track everything about your site’s visitors.
With Heap, you can:
- Create custom dashboards
- Set goals and KPIs
- View real-time stats
- Get insights into your audience
And much more.
This plugin is very flexible and customizable. It’s designed to make it easy for you to build your own dashboard and get all the data you want. There are no limits to how many sites you can manage with Heap.
Price: Free | Custom Pricing for the paid version.
Matomo
Matomo is a powerful open-source web analytics software that gives you access to all the same metrics as Google Analytics.
It’s completely free and open source, meaning you don’t have to worry about paying anything to use it. Matomo is compatible with both WordPress and Joomla.
This plugin includes a number of useful features, such as:
- Real-time stats
- Goal setting
- Social media integration
- Mobile app reporting
And much more. The only downside is that it doesn’t offer an API, which means you won’t be able to integrate it with third party services.
Price: Free | Paid version for $19 per month.
Adobe Analytics
Adobe Analytics is a great option if you’re looking for something that will give you complete control over your website’s visitor data.
This plugin comes with a wide range of features, including visitor tracking, goal setting, social media integration, mobile app reporting, and much more.
Unlike other options, Adobe Analytics isn’t limited to just websites. You can also use it to monitor apps, online stores, and more.
The best part is that you can install this plugin on any device, whether it’s a desktop computer, tablet, or smartphone.
Price: Customized Costing.
ExactMetrics
ExactMetrics is a powerful solution for monitoring your site’s performance.
This plugin tracks every aspect of your site’s activity, including visits, pages viewed, conversions, and more.
It also helps you identify problems before they happen. For example, ExactMetrics can automatically detect when someone leaves your site without completing a purchase.
If you need to see exactly who’s coming to your site, ExactMetrics allows you to create custom segments based on specific criteria.
You can even set up notifications so you know when certain events occur.
Price: Free | Paid version at $99.50 per year.
Mixpanel
Mixpanel is another popular choice among developers. This plugin offers a lot of advanced functionality, including:
- Analytics
- Segmentation
- Notifications
- A/B testing
- Heatmaps
And much more. Mixpanel has been around since 2009, making it one of the oldest plugins available.
Like most solutions, Mixpanel is free to use. However, there are some limitations, such as being unable to track visitors from search engines like Google.
Price: Free | Paid version at $25 per month.
Which to choose from the plugins mentioned above?
That depends entirely on what you’re trying to accomplish. If you’re looking for a simple way to keep tabs on your traffic, then maybe Heap is enough.
However, if you’re looking for a full-featured solution, then I’d recommend going with either Matomo or Adobe Analytics.
In addition, if you’re looking to monetize your site, then you’ll probably want to go with Google Analytics.
So, which should you choose? That’s really up to you.
There’s no right answer. But if you’re looking for the simplest solution possible, then Heap might be perfect for you.
Wrapping Up Words
There are plenty of other options out there, but these are our favorites. If you’d like to learn more about each plugin, check out their official websites.
What do you think about the plugins we’ve listed here? Do you have any suggestions for us? Let us know in the comments below!
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