Written by Want to know all the different types of online communities? You’ve come to the right place, happy reading.
Already more than thousands of online communities have stepped into the market. The brands are getting informed of the idea of building an online community to engage their customers with their brand.
Online communities are the next big thing. But is there an argument? People think building a community around their brand is a bad idea because it asks for too much investment of time and money into it. However, they do not understand the fact that the money they spend to keep their customers engaged on different social media websites such as Facebook and Instagram might be less but they do not provide you with accurate information about your potential target audience.
All these social media platforms prefer showing the brand which will benefit their overall platform’s growth. Other than that, they even snatch away ownership rights which later on forces you to use other third-party software to complete the customer retention modules. This is the point where online communities turn up in. They provide you with a platform where you can have full control over your audience. It helps you get rid of problems such as poor customer contact and lots of spam accounts reaching your brand.
Well, with that in mind let us take a look at the different types of online communities available in the market!
What are online communities?
An online community is a group of people who share common interests or goals. They interact with each other through discussion forums, blogs, wikis, etc. Online communities are also known as virtual communities. An online community is a place where users can meet and discuss various topics.
What are the different types of online communities?
Online communities are spread way deep in this unending universe of the internet. There are many different kinds of them. Here we’ll talk about some of the most popular ones.
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Social Communities
A social community is a place where random people interact and have a discussion on different things. There are no third-party plugins, brand integrations, and sales advertisements. Social communities are usually free to join and the people who moderate such communities solely want to let people enjoy their time.
However, a social community is surely perfect for your brand as you can do a subtle integration of your brand. Additionally, you can increase your brand awareness using these types of online communities.
Key Features of a Social Community
- You can find this type of online community of any size, you can find a huge community of thousands of people having a discussion, or you can find a few discussing the common thing they have an opinion on.
- Social community conversations can be so random, that one time they might be talking about a serious issue and a comic scenery on the other.
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Brand Communities
A brand community is a place where people come together to discuss your brand. Brand communities are similar to social communities, however, they focus more on the brand rather than the person. A brand community is a great place to connect with your existing customers and bring new ones.
Brand communities are very useful when you’re trying to build a relationship with your customers. You can ask questions like “How did you hear about our product?” or “Why should I buy from you?”. These questions help you understand what kind of information your customers need and how they search for it.
Key Features of a Brand Community
- Brand communities are a good place to start if you’re looking to build a relationship with the people who already know your brand.
- Brand communities are to be funny and helpful at the same time. However, If you’re not careful, you may end up offending someone by asking too many personal questions.
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Support Communities
A support community is one of those types of online communities where users discuss a product or a service before buying them. Support communities are mostly used by companies to answer questions related to their products.
Companies use support communities because they don’t want to lose potential customers due to a lack of knowledge. Support communities are also a good place to get feedback from your current customers.
Key Features of Support Communities
- They are a good place for businesses to reach out to their customers.
- They are a great place to get feedback from current customers.
- They are a great way to learn about your customers’ needs.
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Learning Communities
Learning communities are the types of online communities where people sign up to learn new things. Learning communities are mainly used by schools and universities to teach students new skills.
People in learning communities share their experiences and ideas with each other. They also provide resources to help others learn. Additionally, learning communities can be used to sell online courses to people. You can easily integrate a course selling plugin to your community website with the Reign LearnDash add-on if you create your online community with Reign.
Key Features of Learning Communities
- They are a great resource for teachers and professors to teach students.
- They are a good source of inspiration for students.
- They are great places to network with other professionals.
Closing Insights
In conclusion, if you’re looking for a community where you can share ideas, connect with others, and build friendships, then you should check out social communities, or if you’re looking for a community to learn things, then you should out learning communities. They’re fun places to hang out and meet new people. And when you find a group that works for you, stick around because you never know when someone will have a question you can answer. Thanks for reading!
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