Alexa is the web traffic data analysis of any commercial website. It generally tells the overall value of a website. If you are having a good ranking then the website is deemed to be a good one. All the business making organizations use the Alexa ranking to determine the current statistics of their business. This can also tell the health of the business.
If your Alexa ranking is it is better. It can also tell the condition of the business. That is why almost all the organizations work to improve their Alexa scores. There are two important thongs in Alexa. In this article, we would discuss those and let you know how they can help.
First are the things that Alexa accesses while determining the ranks and the next one is a strategy to improve the Alexa ranking. Let us discuss them one by one.
Know What an Alexa Rank Is
Technically, it can be said Alexa ranking is the measurement of the number and frequency of visitors on a particular website. The traffic estimates are made out of the browsing patterns of the people. This is on the basis of global data panel over a period of three months consecutively.
What Are the Factors That Alexa Needs to Analyse?
Alexa is very much clear about how the calculation of data is done. It keeps a check on the number of visitor and the pageviews daily. This is done continuously for a period of three months. If the results are almost same on an average then the site is given no. 1 position. The site that has a low rank will be somewhere around 30 million. And the site that was not visited at all will not find a place in the rankings. Here’s how you can regulate and enhance your Alexa ranking.
Create a Good Content
A good content is necessary. It can boost the Alexa ranking along with the online marketing strategies. Content is incomplete without the keywords. You should also do a good analysis of the keywords from the competitor sites. SEO works on keywords. The more keywords are placed in the right manner the improvement will be seen sooner. You can analyze the keywords in Google’s Keyword Planner. There are also several other tools which you can refer to.
Make Good Backlinks
The Backlinks help one to reach a website automatically. In your content, you can add the links so that the visitors are easily led to the website. The more good content you have the better will be the Alexa ranking.
Certify Your Metrics
Invest on the Alexa’s Certified Site Metrics which will provide you a code that will directly measure the traffic of the site. The advantages of using that are the Alexa ranking will be accurate. There will be a deeper report of the analytics. The site’s performance can also be monitored and the unique visitors can be found out. Along with all this, there will be an SEO audit monthly. Thus, it will surely give you an upper hand than other sites.
The Alexa ranking affects your website in many ways. Thus whatever you do first you have to keep the Alexa scores in mind. If you follow that then you would soon notice an improvement in the rankings.