9 Best WooCommerce Email Marketing Plugins: Mailchimp, Klaviyo, and Beyond
Email marketing drives more revenue per dollar spent than any other marketing channel for ecommerce stores. But WooCommerce does not include email marketing out of the box. You need a plugin to connect your store to an email service, sync customer data, trigger automated campaigns, and track which emails actually generate sales.
Mailchimp remains the most popular choice, but it is no longer the only option worth considering. Platforms like Klaviyo, Brevo (formerly Sendinblue), and MailPoet have built WooCommerce integrations that rival or exceed what Mailchimp offers, especially for stores that need advanced segmentation, SMS marketing, or transactional emails alongside their marketing campaigns.
This guide covers nine email marketing plugins for WooCommerce, starting with the Mailchimp options and expanding into alternatives that might be a better fit depending on your store size, budget, and marketing sophistication.
Before comparing plugins, here is why email marketing deserves serious attention from every WooCommerce store owner:
- Abandoned cart recovery: The average cart abandonment rate hovers around 70%. Automated recovery emails recapture 5-15% of those lost sales with zero manual effort.
- Customer retention: Acquiring a new customer costs 5-7x more than retaining an existing one. Post-purchase emails, product recommendations, and loyalty campaigns keep customers coming back.
- Segmentation drives revenue: Sending the same email to every subscriber wastes money. Segmenting by purchase history, browse behavior, and customer lifetime value lets you send relevant offers that convert.
- Owned channel: Unlike social media algorithms that change overnight, your email list belongs to you. No platform can throttle your reach or charge you more to access your own audience.
The right plugin connects your WooCommerce data (orders, products, customer behavior) to your email platform so all of this happens automatically.
The official Mailchimp integration, built by Mailchimp’s own team (now owned by Intuit), is the most widely used email marketing plugin for WooCommerce. It syncs your store data, customers, orders, products, and cart activity, directly with your Mailchimp account.
Once connected, you can build automated email flows based on customer behavior: abandoned cart reminders, post-purchase follow-ups, product recommendations based on browsing history, and win-back campaigns for lapsed customers. Mailchimp’s audience segmentation uses your WooCommerce purchase data to create targeted lists automatically.
The plugin also enables Mailchimp’s ecommerce reporting, showing you exactly how much revenue each email campaign generates. This attribution data is critical for understanding which campaigns deserve more investment.
Key Features
- Automatic sync of customers, orders, products, and carts
- Abandoned cart recovery emails
- Product recommendation blocks in emails
- Post-purchase follow-up automations
- Revenue attribution per campaign and email
- Customer segmentation by purchase behavior
- Checkout opt-in for newsletter subscription
- Mailchimp’s landing page and popup form builder
Pricing
Plugin is free. Mailchimp’s pricing: Free plan up to 500 contacts. Essentials $13/month (500 contacts). Standard $20/month with automations. Premium $350/month for advanced segmentation.
Best For
Stores already using Mailchimp or starting with email marketing for the first time. The free tier works for small stores, and the integration is the most tested and stable option available.
YITH’s Mailchimp integration takes a different approach from the official plugin. While the official plugin syncs everything automatically, YITH gives you more granular control over when and how customers are added to your Mailchimp lists.
You can add customers to specific lists or interest groups based on which products they bought, when in the order process they are (order placed vs. order completed), and whether they explicitly opted in. This level of control matters for stores that segment their email lists by product category or customer type.
The plugin also supports Mailchimp’s double opt-in, welcome emails, and field mapping, automatically populating Mailchimp subscriber profiles with WooCommerce checkout data like name, address, and order details.
Key Features
- Add customers to lists on order creation or completion
- Opt-in checkbox at checkout (configurable text and default state)
- Assign customers to specific Mailchimp interest groups
- Map WooCommerce checkout fields to Mailchimp profile fields
- Support for multiple lists and groups per customer
- Double opt-in support via Mailchimp
- Welcome email automation trigger
- Update existing subscriber information on repeat purchases
Pricing
$79.99/year for a single site. Requires active Mailchimp account.
Best For
Stores that need precise control over which Mailchimp lists and groups customers are added to, based on their purchase behavior. Particularly useful for stores with multiple product categories that require separate email strategies.
Klaviyo has become the email marketing platform of choice for serious ecommerce stores. Its WooCommerce integration syncs customer and order data in real-time, enabling sophisticated segmentation and automation that goes well beyond what Mailchimp offers.
What makes Klaviyo different is its predictive analytics. The platform calculates customer lifetime value, predicts next purchase date, identifies churn risk, and segments customers by expected value, all from your WooCommerce data. These predictive segments power automated flows that feel personalized because they actually are.
Klaviyo also handles SMS marketing alongside email from the same platform, with unified customer profiles and cross-channel automation. Send an abandoned cart email, then follow up with an SMS if the email goes unopened.
Key Features
- Real-time WooCommerce data sync (customers, orders, products, browsing)
- Predictive analytics: CLV, churn risk, next purchase date
- Advanced segmentation with unlimited conditions
- Pre-built ecommerce email flows (abandon cart, browse abandon, win-back, post-purchase)
- SMS marketing with unified customer profiles
- Dynamic product recommendation blocks
- A/B testing on emails, subject lines, and send times
- Revenue attribution per flow, campaign, and individual email
- Signup forms and popups with targeting rules
Pricing
Free plan up to 250 contacts and 500 email sends/month. Email plan starts at $20/month for 251-500 contacts. Pricing scales with list size. SMS available as add-on.
Best For
Growing stores that have outgrown Mailchimp and need advanced segmentation, predictive analytics, and SMS. If you take email marketing seriously and want to maximize revenue per subscriber, Klaviyo is the upgrade path.
Brevo combines email marketing, SMS, WhatsApp, chat, and CRM into a single platform with a solid WooCommerce integration. What sets Brevo apart is its pricing model, you pay based on emails sent rather than contacts stored. This means you can have a large list without paying more as long as you send a reasonable volume.
The WooCommerce plugin syncs your customer and order data, enabling automated workflows triggered by purchases, cart abandonment, and customer behavior. Brevo also handles transactional emails (order confirmations, shipping notifications) alongside marketing emails, so you can manage everything from one platform.
Key Features
- WooCommerce customer and order sync
- Abandoned cart recovery automation
- Transactional and marketing emails in one platform
- SMS and WhatsApp marketing campaigns
- Built-in CRM with deal tracking
- Signup forms with A/B testing
- Send time optimization based on engagement data
- Revenue attribution and ecommerce reporting
Pricing
Free plan: 300 emails/day, unlimited contacts. Starter $25/month for 20,000 emails. Business $65/month adds marketing automation and A/B testing.
Best For
Stores with large contact lists that want affordable pricing. The pay-per-email model benefits stores that send fewer campaigns to a big list. Also ideal for stores that want email + SMS + transactional emails in one tool instead of multiple subscriptions.
MailPoet is unique on this list because it sends emails directly from your WordPress dashboard, no external email platform required. You build newsletters, manage subscribers, create automated emails, and view analytics without ever leaving WordPress.
The WooCommerce integration adds ecommerce-specific automations: abandoned cart emails, first-time buyer welcome sequences, and customer reactivation campaigns. MailPoet also handles WooCommerce transactional emails (order confirmations, shipping updates), replacing the default WooCommerce emails with better-designed, branded versions.
For store owners who dislike managing multiple platforms, MailPoet keeps everything in one place. The trade-off is that MailPoet’s segmentation and automation are simpler than dedicated platforms like Klaviyo or Mailchimp.
Key Features
- Email marketing entirely within WordPress dashboard
- WooCommerce abandoned cart emails
- First purchase and repeat purchase automations
- WooCommerce transactional email customization
- Drag-and-drop email editor with WooCommerce product blocks
- Subscriber management and segmentation
- Built-in sending service (MailPoet Sending Service) or use your own SMTP
- Analytics with revenue tracking
Pricing
Free for up to 500 subscribers (using MailPoet Sending Service). Starter $10/month for 500 subscribers. Business $15/month adds advanced features. Agency plans available.
Best For
Store owners who want everything inside WordPress without external platforms. Small to medium stores that value simplicity over advanced segmentation. Also great for replacing ugly default WooCommerce transactional emails with branded versions.
AutomateWoo is a WooCommerce-native marketing automation plugin. Unlike the others on this list, it does not connect to an external email platform, it sends emails directly from your WooCommerce store using your WordPress email configuration or an SMTP service.
The power of AutomateWoo is in its trigger-based workflows. You define triggers (customer abandons cart, places order, leaves review, subscription renews), set conditions (order total above $50, customer from specific country, first-time buyer), and configure actions (send email, apply coupon, update customer meta). This flexibility lets you build marketing automation flows that would require expensive platforms otherwise.
Key Features
- Abandoned cart recovery with timed email sequences
- Win-back campaigns for inactive customers
- Automatic review request emails after delivery
- Personalized coupon generation and delivery
- SMS notifications via Twilio integration
- Refer-a-friend program with reward coupons
- Wishlist marketing (remind customers about wishlisted products)
- Customer segmentation with custom rules
- WooCommerce Subscriptions integration
Pricing
$99/year for a single site from the WooCommerce Marketplace.
Best For
Stores that want powerful marketing automation without paying monthly fees to an email platform. Pairs well with a dedicated sending service (Amazon SES, SendGrid) for reliable email delivery at low cost. Ideal for stores that already have a separate newsletter tool and need WooCommerce-specific automations.
Drip positions itself as an ecommerce CRM with email marketing built in. Its WooCommerce integration goes deeper than most, tracking not just purchases and carts, but also product page views, category browsing, and search behavior. This granular behavioral data powers highly targeted automated campaigns.
Drip’s visual workflow builder lets you create complex automation sequences with branching logic. If a customer opens an email but does not click, send a different follow-up than if they clicked but did not purchase. This level of conditional logic is where Drip excels over simpler platforms.
Key Features
- Deep WooCommerce behavioral tracking (views, searches, carts, purchases)
- Visual automation workflow builder with branching logic
- Dynamic segmentation that updates in real-time
- Revenue attribution per automation and campaign
- Onsite popups and forms with targeting rules
- SMS marketing alongside email
- Pre-built ecommerce playbooks (abandon cart, browse abandon, post-purchase)
- Facebook and Instagram ad audience sync
Pricing
Starts at $39/month for up to 2,500 contacts. Pricing scales with list size. 14-day free trial.
Best For
Data-driven stores that want granular behavioral tracking and complex automation workflows. Mid-size stores that need more sophistication than Mailchimp but find Klaviyo’s pricing steep. The visual workflow builder is particularly strong for teams that think in flowcharts.
Omnisend is built specifically for ecommerce, which means every feature is designed around selling products rather than adapted from a general-purpose email tool. The WooCommerce plugin syncs your store data and enables omnichannel marketing, email, SMS, push notifications, and Facebook Messenger from one platform.
The product picker in the email editor lets you browse your WooCommerce catalog and insert products directly into emails with images, descriptions, and prices pulled automatically. Dynamic discount codes, countdown timers, and product recommendation blocks are built into the email editor.
Key Features
- Omnichannel: email, SMS, push notifications, Facebook Messenger
- Product picker pulling from WooCommerce catalog
- Pre-built ecommerce automation workflows
- Dynamic discount code generation
- Countdown timers and gamification elements (wheel of fortune)
- Customer lifecycle segmentation
- Campaign and automation revenue reporting
- A/B testing across channels
Pricing
Free plan: 250 contacts, 500 emails/month. Standard $16/month for 500 contacts. Pro $59/month adds SMS and advanced reporting.
Best For
Stores that want a purpose-built ecommerce email platform with omnichannel capabilities at a lower price point than Klaviyo. The product picker and built-in discount features make it particularly strong for promotional campaigns.
MC4WP is the most lightweight Mailchimp integration on this list. It does one thing well, adds newsletter signup forms to your WordPress site that connect directly to your Mailchimp account. No ecommerce automations, no product sync, no abandoned cart emails. Just forms.
The plugin creates responsive, customizable signup forms that you can place anywhere on your site using shortcodes, widgets, or automatic placement after content. It integrates with popular form plugins (Contact Form 7, Gravity Forms, WPForms) and adds a Mailchimp subscription checkbox to WooCommerce checkout, user registration, and comment forms.
With over 2 million active installations, MC4WP is the most popular Mailchimp plugin on WordPress.org. It is rock-solid, lightweight, and does not slow down your site.
Key Features
- Customizable signup forms with shortcode and widget placement
- WooCommerce checkout opt-in checkbox
- Integration with Contact Form 7, Gravity Forms, WPForms, Ninja Forms
- User registration and comment form integration
- Responsive form design with CSS customization
- AJAX form submission (no page reload)
- eCommerce360 tracking for revenue attribution
- Conditional content display based on subscriber status
Pricing
Free version on WordPress.org. Premium $59/year adds multiple forms, A/B testing, ajax submissions, and priority support.
Best For
Stores that use the official Mailchimp for WooCommerce plugin for ecommerce automation and need a better form solution for growing their subscriber list. Also works for stores that only need list building (not automation) and want the most lightweight option.
| Plugin | Platform | Starting Price | Cart Recovery | SMS | Best For |
|---|---|---|---|---|---|
| Mailchimp for WooCommerce | Mailchimp | Free / $13/mo | Yes | Add-on | Getting started |
| YITH WooCommerce Mailchimp | Mailchimp | $79.99/yr | No | No | Granular list control |
| Klaviyo | Klaviyo | Free / $20/mo | Yes | Yes | Advanced segmentation |
| Brevo | Brevo | Free / $25/mo | Yes | Yes | Large lists, low cost |
| MailPoet | WordPress native | Free / $10/mo | Yes | No | All-in-WordPress |
| AutomateWoo | WooCommerce native | $99/yr | Yes | Twilio | Custom automation |
| Drip | Drip | $39/mo | Yes | Yes | Behavioral tracking |
| Omnisend | Omnisend | Free / $16/mo | Yes | Yes | Omnichannel ecommerce |
| MC4WP | Mailchimp | Free / $59/yr | No | No | Signup forms only |
- Just starting with email marketing: Mailchimp for WooCommerce (official). Free tier, proven integration, largest knowledge base of tutorials.
- Need precise list and group control with Mailchimp: YITH WooCommerce Mailchimp. Better checkout integration and field mapping.
- Ready for advanced segmentation and predictive analytics: Klaviyo. The upgrade path for stores that outgrow Mailchimp.
- Large list, budget-conscious: Brevo. Pay per email sent, not per contact stored.
- Want everything inside WordPress: MailPoet. No external platforms to manage.
- Need custom automation without monthly platform fees: AutomateWoo. One-time annual cost, unlimited emails (you provide the sending service).
- Want deep behavioral tracking and complex workflows: Drip. Visual automation builder with branching logic.
- Need omnichannel (email + SMS + push): Omnisend. Purpose-built for ecommerce at competitive pricing.
- Only need signup forms: MC4WP. Lightweight, 2M+ active installs, rock-solid.
Whichever plugin you choose, start with these three automated email sequences. They generate revenue on autopilot and take less than an hour to set up with most platforms:
- Abandoned cart recovery (3-email sequence): Email 1 sent 1 hour after abandonment (“You left something behind”). Email 2 at 24 hours with social proof. Email 3 at 72 hours with a small discount. This single sequence typically recovers 5-15% of abandoned carts.
- Post-purchase follow-up: Thank the customer 1 day after delivery. Ask for a review at day 7. Suggest complementary products at day 14. This builds loyalty and drives repeat purchases.
- Welcome series for new subscribers: Introduce your brand story (email 1). Share your best-selling products (email 2). Offer a first-purchase discount (email 3). Welcome sequences convert 3-5x better than one-off promotional emails.
For stores that also accept payments via PayPal, make sure your email platform tracks PayPal orders correctly, some integrations only capture Stripe-processed orders by default.
If you sell subscription products, pair your email marketing plugin with subscription-specific automations: renewal reminders, upgrade prompts, and win-back campaigns for cancelled subscribers.
Email marketing is not optional for WooCommerce stores, it is the highest-ROI channel available. The plugin you choose matters less than actually setting up the automations. A basic Mailchimp integration with a working abandoned cart sequence will outperform a sophisticated Klaviyo setup that never gets configured.
Start with the platform that matches your current skill level and budget. Set up the three core automations. Measure the results after 30 days. Then decide whether you need more advanced features or whether what you have is already generating meaningful revenue.
The best email marketing plugin is the one you actually use.
