Thinking About Building a Community Platform? Read This First
Every week, someone reaches out asking me to build them a community platform. Sometimes it is a startup founder who wants to create the … Read more…
Writing
Notes from inside the studio
WordPress, BuddyPress, Laravel, Astro, AI. Search the archive or filter by topic.
The Best Client Conversations Start With ‘Here’s My Problem’ Not ‘Here’s My Feature List’
The best digital projects start with problems, not feature lists. After a decade of building community platforms, here is why ‘my members cannot find each…
How We Help Clients Who Come to Us After a Failed Community Project
At least once a month, someone reaches out with the same story: they spent thousands on a community platform that doesn’t work. Here’s why it happen…
Why Claude Code Is the Only AI Tool That Stuck in My Development Workflow
Six months ago I was skeptical about AI coding tools. After tracking real numbers on client projects, here’s what actually changed — and what didn’t…
Why We Say No to Clients Who Don’t Know What They Want (And Why That’s Good for Everyone)
I turn down clients regularly. Not because I can be picky, but because taking on the wrong project hurts everyone. Here are the three types of clients we say no…
What I Got Wrong Building WordPress Products
Ten years of building WordPress products and the real mistakes along the way. How we broke the product lifecycle, scattered ourselves across too many small addo…
A Fitness Brand in Sydney, a Church in Ohio, a Trade Group in Lagos, a Consulting Firm in Toronto: 4 Community Stories
Four real community building stories from around the world. A fitness brand in Sydney, a church in Ohio, a trade group in Lagos, and a consulting firm in Toront…
What Running a WordPress Agency Taught Me About Setting Client Boundaries
I used to say yes to every client request, thinking it was good business. It took years of scope creep, team burnout, and lost revenue to learn that boundaries …
How African Businesses Are Leading the Next Wave of Online Communities
What I’m learning from African entrepreneurs about mobile-first communities, creative payments, and relationship-based trust is reshaping how online commu…
When a Client Says ‘Make It Like Facebook’
Every agency owner has heard ‘make it like Facebook.’ Here is how I navigate these conversations honestly, what clients actually need, and why WordP…
Working Across Time Zones: How We Deliver From India
An honest look at how our India-based team works with clients across the US, Europe, and Australia. Real strategies for overlap hours, async communication, hand…
From Blank Images to 10-Template Banner System: Building an AI Image Pipeline on Mac
The evolution of my AI-powered content pipeline – from broken Stable Diffusion to ComfyUI plus Flux, from flat ImageMagick images to a 10-template banner …