The First 7 Days of a New Community: How We Onboard Members That Stay
Most communities die in the first week. Here is the hour-by-hour, day-by-day onboarding playbook we use to turn new members into people who stay past month one.…
Writing
Notes from inside the studio
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WP Career Board Pro: A New Essential Ecosystem Launch
A week after shipping the free WP Career Board plugin, the Pro version is live. A founder-voice retrospective on what the first week of feedback taught me, and …
The WordPress Plugin Security Problem Nobody Talks About
The real WordPress plugin security problem is not zero-days, it is the abandoned plugins, the opaque ownership changes, the CVEs that sit unpatched for months, …
After WordCamp Asia 2026: The AI Conversation Nobody Was Prepared For
90% of every meaningful conversation at WordCamp Asia 2026 was about the same thing — AI. Not the excited kind. The anxious kind. Here’s what I heard from…
CLAUDE.md for WordPress Developers: Why Layered Knowledge Beats a Bigger File
The trick with CLAUDE.md is not a bigger file. It’s smaller, layered knowledge across four contexts: rules in CLAUDE.md, facts in memory, procedures in sk…
WordPress Accessibility in 2026: The Essential Guide for Site Owners
The European Accessibility Act is in full force and WordPress site owners are behind. This is a founder-level guide to what accessibility actually requires, why…
Building WP Career Board: A Block-Native Job Board With Zero Third-Party Dependencies
Why I built a WordPress job board from scratch using Gutenberg blocks and the Interactivity API — no jQuery, no shortcodes, no page reloads. The architecture de…
Don’t Blame the Car for the Accident: AI Code Quality Is a Driver Problem
Last week, I was reviewing a pull request from one of my developers. The code was clean. The naming conventions were solid. The structure … Read more…
The Duct Tape Phase: Why Your Profitable Business Still Feels Like Chaos
I was scrolling Reddit the other night – it was late, the kind of hour where you should be sleeping but your brain won’t … Read more…
MIT Tested 41 AI Models on 11,000 Real Tasks: The ‘Good Enough’ Problem Is Real, and I See It Every Day
I use AI every single day. Not casually – deeply. I run over 100 WordPress plugins, manage multiple websites, handle customer support triage, write … Rea…
Why I Only Do WordPress Even Though AI Lets Me Do Everything
A few weeks ago, one of my project managers asked me a question I’ve heard at least a dozen times in the last year. … Read more…
March Was Massive. April Will Be Bigger.
Three new plugins shipped. Two major updates released. 30 product pages live. And April is just getting started.…